Advertising and sales management negotiations
Students of this specialty gain knowledge and skills in the field of marketing research and to identify customer needs, develop strategies for effective negotiation and communication with customers, advertising and sales presentation, organization and documentation of sales. They may take up a job in sales and marketing departments of companies, advertising agencies, the cells involved in trade negotiations, in particular, they are prepared for self-management of advertising and marketing in small business.
- Quality Management
- Marketing Research
- Processes of Information ManagementPsychology of Sales
- Methods and Techniques of Advertising
- Organization and Documentation of Sales
- Public Relations and Media
- Communication and Negotiation
- International Marketing
- Entrepreneurship and Business Plans: Business Simulation
- Photography and Commercial Film Workshops (film digital techniques lab)
