Company management and marketing
Students of this specialty gain knowledge and practical skills in various management functions, in particular: the construction of a marketing plan, conducting market research, preparing advertising campaigns, information management, implementation of decision support systems, sales management and customer relations, management of government branches and offices boards. Graduates may undertake work in sales and marketing departments of enterprises, public institutions, offices of boards of companies, advertising agencies, commercial firms. They are also prepared to set up their own family business.
Major specialization subjects:
- Organizational Behavior
- Project Management
- Quality Management
- ICT in management
- Marketing Research
- Information processes in management
- Decision support systems, decision making games
- Entrepreneurship and business plan - Business Simulation
- Marketing in the enterprise
- PR and media
- Interpersonal training, mediations
- Communication and negotiations
- Psychology of sales
- Organization and documentation of sales
