Psychology in business
Students of this specialty gain knowledge and skills in the development and implementation of incentive systems, negotiation and conflict resolution, effective advertising and work with the client. Graduates of this specialization may take up employment in business, public institutions, consulting companies, advertising and PR agencies in the capacity of negotiators, managers, communication and organization, personnel management specialists, sales and advertising.
Major specialization subjects:
- Work Psychology and Motivation
- Psychology of Sales
- Communication and Negotiation
- Interpersonal Training and Mediation
- Public Relations and Media
- Fundamentals of Managerial Psychology
- Coaching
- Market Research
- Organizational Behavior
- Market Research
- International Marketing
- Entrepreneurship and Business Plans: Business Simulation
